LOCAL VOCAL
ISOLA DESIGN AWARDS // SUBMITION
2021


︎ Explorative, Provocation, Alternative Scenario
︎ Studio: PARADIGM
︎ Conceptual Resistance and Unlearning Stance

Local Vocal is a design research project aiming to shift the attention from imposed colonial perspective on design, by unlearning and unconditioning its imposed design thinking on the locality of Egypt, via the case of Cairo. In the pursuit of a representative and relatable design language, the aim is to strengthen the local context to link the design visual language to the local way of being; the attempt of a native design discourse. With a critical design approach, Local Vocal challenges the status quo by suggesting an alternative contextual scenario rejecting the notion of modern design, provoking the realization that local design is in continuum colonization.

* Local Vocal is actively in continuous research and development, if a collaboration interests you -
reach out to info@studioparadigm.com to see how we can go about it!

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PASSPORT: REPUBLIC OF THE CASTAWAY
ACADEMIC // PRE-MASTERS
2016


︎ Absurdum, Satire, Alternative Scenario
︎ Independent Project
︎ Conceptual Political and Social Commentary

WHEN ALL FAILS, SATIRE IS THE WAY.

REPUBLIC OF THE CASTAWAY IS FOR REFUGEES. THE PASSPORT IS IN A SATIRIC TONE, EXPRESSING THE PASSIVITY AND INSENSIBILITY OF THE INTERNATIONAL COMMUNITY TOWARDS A HUMAN CRISIS. SATIRE IS USED TO HUMILIATE THE READER OF THE LACK OF CONTRIBUTION IN THE ONGOING SITUATION, AS TO ALSO LET HIM OR HER LEARN INFORMATION IN A NEW INTERESTING FORM. THE PASSPORT DISPLAYS THE STRUGGLES OF AN ARABIC REFUGEE: ON ONE HAND THE STEREOTYPING  THROUGH THE EYES OF THE MEDIA AND THE PUBLIC OPINION, AND ON THE OTHER HAND, THE REALITY OF HIS SITUATION THROUGH FACTS.

IT IS CRUCIAL TO BE EMPATHETIC TOWARDS THE REFUGEES, AS MOST OF THEM FLEE FROM SYRIA AND IRAQ NOT OUT OF CHOICE, BUT IN ORDER TO SIMPLY SURVIVE.

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* Fun fact; as the project took place in Berlin, in its final exhibition it was considered to be a potential collaborative project with a professor, from Bahaus Universitat School.












REFLECTION ON BEING
CONCENTRICO FESTIVAL // SUBMISSION
2023


︎ Absurdum, Speculative
︎ Studio: PARADIGM 
︎ Conceptual Questionning on Future Technology and Communication

Conceptually speaking, the pavilion is a disruptive protest against the surrendering to the mundane, which any one of us can break by attuning their sense of activeness; may it be in the subconscious sense or physical aspect. The pavilion is hoping to embody the significance of reflection tha leads to rediscovery - being the vital remedy to notice what has been forgotten or ignored. It’s about creating an unconventional, immersive moment that sparks the act of observation; which on its own, is very much capable of delivering care or driving questions, that can possibly stem a sense of awareness
                                          or/and root the ambition to act.

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MOSQUE OF INTUITIVE DEVOTION
DESIGN COLLABORATION
2022

︎ Absurdum, Speculative
︎ Studio: PARADIGM 
︎ Conceptual Questionning on Future Technology and Communication

Humbleness, responsibility and solidarity are some of the particular Islamic principles that place in practice a balanced life, conservation of nature and exercise of reflection - all in contemplation to God’s glory. The mosque becomes the meeting and interactive point of human and non-human.

Based on the principle of sustainable design, the mosque translates the intermingle of beings by playing on design attributes that play on intense nature integration; creating a sense of humbleness, balance, active responsibility, unity and knowledge.

All is experienced in agreement, not in seperation: it’s co-existing.

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STATE OF RIDICULOUS AFFAIRS
DUBAI DESIGN WEEK // SUBMISSION
2019

︎ Absurdum, Speculative
︎ Studio: PARADIGM
︎ Conceptual Questionning on Future Technology and Communication 

Over the past decade, a plethora of emerging design philosophies has been exploring how the world is tackling future challenges for humanity. Researchers and designers have presented examples of design projects and philosophies attempting to discover alternative solutions to future technological and socioeconomic challenges through critical & speculative design.

In this case, what if the common language of humanity is manifested through tangible, functional depictions?

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